Atul Dodiya's Master Stroke !

Dear Friends,

Here is my article in Mail Today on Atul Dodiya's upcoming art show opening at Vadehra Art Gallery in New Delhi and the price correction that has happened. I saw the images and the works looked quite nice but really 3 works on the basis of images stood out, now sources indicate that the show is sold out. I don't know the identity of the buyers or the motive, I just thought that Atul and Vadehra Art gallery did a smart thing by keeping the price right. I think in a contemporary art market which is an an infancy stage it was quite a welcome decision. Here is the article published on the 19th of February for your reading pleasure.

It is the season of art openings and the curtain is set to go up on many exciting shows this month. If you still haven’t had the time, do check out Resemble Re-Assemble at Devi Art Foundation to view some cutting-edge contemporary art from Pakistan. But that’s not what I am going to dwell upon here. One of the most important openings for the first quarter of 2010 is Atul Dodiya’s Vadehra Art Gallery show on March 5. I’m picking up this show as it offers amazing insights into the Indian contemporary art space. Dodiya, I believe, and so do others in the know, is India’s foremost contemporary artist who also commands the respect of his community.

I’ve seen admiration for him cut across galleries/ collectors. In the boom that drove values to illogically high levels in the Indian art market, the average price of Atul’s works had reached close to a crore. I don’t know who was responsible for it — whether it was his gallery Bodhi, which was representing him at that time, or his own brainwave — but the market was suddenly flooded with scores of his paper works in editions of 12 to 20. Their commercial values were in the range of Rs 6-8 lakh and they were being billed as unique prints because he had done some work on each of them. Then he had a show at Bodhi in Mumbai with 40 watercolours. The sales were brisk and the demand was high. Everyone was happy but the number of works in a speculative art market defied logic, and worse, the quality of this show called Pale Ancestors, was average for his talent.

Even before the market started turning, Dodiya’s values started coming down as there was too much supply and the values were too high — mediocre 30-by-22-inch watercolours were being offered for Rs 20 lakh! As the demand started going down, suddenly there were no takers for his work at those price points. He was not seen at any important show as far as I can remember. The values crashed and Dodiya’s works priced at Rs 20 lakh went for Rs 6 lakh, that too if they found a buyer at the auctions. There was no demand for any of his other works in the secondary market. So, I was happy to receive images of the upcoming Atul Dodiya show passed on by a fellow collector. Note that the images were being circulated a good 45 days before the show is scheduled to open. The works are significant and most of them are 5ft-by-8ft, quite lush in technique and content. What’s commendable is the artist’s maturity and the Vadehra Art Gallery’s offering of these works at Rs 30-36 lakh. WHO better to introduce a price correction and leave money on the table for the collectors than one of the country’s respected contemporary artists.

This is one the best pricing decisions in a market full of greed and speculation. The credit for taking a bold decision to mark down values for really significant works must be given both to Dodiya and his gallery. Sources say he is already sold out — a month before its opening day — because it offers both quality and value. In the last few months, I’ve seen numerous shows open where canvases have been illogically priced, and to anyone who disputed the logic, the standard answer was that you need to appreciate the aesthetics and not focus only on prices. We saw mid-tier contemporary artists out of tune with reality and had top galleries justifying values in 2009 as being the same as in 2007, which was illogical because in 2007, the Indian economy was on an overdrive. On a different note, the Saffronart auction catalogue for March is now online, and you can make out that the contemporary art market is recovering fast, with a much better variety available for buying this time. My pick of the lot in the contemporary space is the stunning T.V. Santhosh canvas. The whole of 2009 did not see any of his recent works being consigned and this is estimated at Rs 30-40 lakh.

I like the fact that the estimates for most of the works are in line and Saffronart has done a good job in keeping them low. I can sense a recovery for the contemporary art market but would advise you all to be careful. Remember the rule: Buy only what you like and if you have decided that you need to own a particular work, do not get carried away. And do your research on the pricing.

Cheers

Kapil Chopra is Senior Vice President of Oberoi Hotels & Resorts.He writes a blog on collecting and investing in Indian Contemporary Art at www.indianartinvest.blogspot.com.He also writes for The Telegraph newspaper in the Sunday magazine " Graphiti" every fortnight. In Delhi, he writes for "The Mail Today " newspaper and "First City" magazine.

The Crash and After !

Dear Friends,

This is the article published in "Graphiti" the Sunday magazine of The Telegraph newspaper on the 3rd of January giving my views on the year gone by and the road ahead !

It’s been a turbulent year for all asset classes including art but it’s thankfully drawing to a close on a better note than it started. However, it’s left behind some hefty damage — especially at the speculative end. What are the relevant lessons of the past year for Indian Contemporary Art — how can one build a portfolio that holds its value during rough weather?

We should note right away that the market for the modern artists — especially Gaitonde, Souza, Husain, Raza and a real gem whom we lost this year, Tyeb Mehta — remains strong but even among those art titans there are some pretty steep price variations. What this difficult year highlighted was the importance of quality and not just names. So if you’re lucky enough to possess a Souza work from the late ’50s to the early ’60s, the price for a 2ft by 3ft canvas now could be Rs 75 lakh, but if you have a Souza work from the late ’80s, within the same size range, the price could be just Rs 20 lakh.

Landscape with Houses and Lake by F.N. Souza

In the contemporary space, the speculative side of the market has taken the biggest hit. There had been a lot of froth in the market and that has been pretty roundly removed. All the key stakeholders — galleries, artists and collectors — were caught up in the tide of ever rising values and when the bad times struck, prices crashed by as much as 75 per cent.

A lot of artists, even those who had been bracketed in the top tier, suddenly found they weren’t selling at all when confidence troughed in March. One of the most flamboyant art galleries in the last four years, Bodhi Art Gallery, which had presences in Delhi, Mumbai, Singapore, New York and Berlin, finally closed down all its locations this year under the weight of mounting costs as their roster of artists slumped from the lofty valuations they’d enjoyed just a year earlier.

Atul Dodiya’s Sleeping with the Stars

I feel the fall of Bodhi Art Gallery, which some rivals had regarded as too commercial, has not been a good thing for the world of Indian contemporary art. Bodhi was a leader in redefining some of the norms on presenting and displaying art, publishing arguably the best catalogues with each show and also taking Indian contemporary art to an international collector base.

It also had some of the best sites, welcoming and well-informed gallery staff and a really conducive environment for viewing art. But the scale and magnitude of the operation built on a group of artists who’d started to believe the hype was too much and finally led to the demise of what was, at one point of time, India’s most powerful contemporary art gallery. It was built on a model of investment and financial returns and though art is a financial asset anyone who looks at it merely through a commercial prism is bound to fail.

And there is a lesson in the recently concluded Christies’ Hong Kong sale of contemporary art. Its price estimates were completely out of whack with market realities. So it was not surprising to see that most of the works did not even manage a decent bid.

So what ultimately is the takeaway for collectors and galleries from these cautionary tales? In the good times, don’t get carried away by hype. It’s important to note that what keeps its value is quality — but only at the right price. Still even in these difficult times, a 1979 work by Jogen Choudhary was able to smash all records in the Sotheby’s auction to breach the Rs 2 crore mark due its incomparable quality.

All in the Landscape by Probir Gupta

Now, though, the situation is looking rosier for the art world. Art Tactic, an art research firm which tracks confidence in Indian contemporary art, has seen its confidence index recover to 46 from 19. This means that 46 per cent of the collector community surveyed will buy contemporary art at current valuations — perhaps not as good a figure as one would like but still a lot better than the 19 per cent registered earlier when times were tougher. Another pointer to improving sentiment is the recently concluded Saffron Art auction in which 62 per cent of its art works sold above the higher estimate — underscoring that the market is recovering its poise.

Looking ahead to the first quarter of 2010, one of the most interesting events is a show by cutting edge British collector Charles Saatchi at his Saatchi Art Gallery in London. The show, aptly titled “The Empire Strikes Back,” will put India — and Pakistan — in the global contemporary art spotlight once again, something which had happened with Arco Madrid last February where India was the focus country. But the timing of Saatchi’s exhibition is better in the context of the recovery in global markets than the Madrid show.

Saatchi’s show, which opens on 29 January, promises to be really eye-catching. The roughly 26 artists featured include a mix of the top names in the Indian and Pakistan contemporary art space and also some new names you may not even have heard of. Some of the younger artists showing are Sakshi Gupta, T. Venkanna, Kriti Arora, Rajesh Ram and Rajan Krishnan among others. You may also want to take a peek at some of the research Saatchi has put up for this show, which you can view at www.saatchi-gallery.co.uk.

Here at home keep an eye out locally for well-known photographer Rashid Rana’s show, curating at the Devi Art Foundation in Gurgaon starting January 16. This exhibit, focusing on the journey of Pakistani contemporary art, should be quite interesting, considering the passion of Anupam Poddar and the pioneering work he has done in the world of collecting Pakistani art.

Now in the meantime, let me wish you all a Happy New Year and a good time collecting in 2010.

Kapil Chopra is Senior Vice President of Oberoi Hotels & Resorts.He writes a blog on collecting and investing in Indian Contemporary Art at www.indianartinvest.blogspot.com.He also writes for The Telegraph newspaper in the Sunday magazine " Graphiti" every fortnight. In Delhi, he writes for "The Mail Today " newspaper and "First City" magazine.